BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, Korea, with an addictive collection of smooth, slinky unisex perfumes. The brand was born from the heart and soul of founder and creative director Jun Lim. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

BORNTOSTANDOUT®'s perfumes are designed to be daring and unconventional,

just like their philosophy.